Be first to know when we launch
Join thousands of conscious beauty lovers getting early access.
Know what's in your makeup.
Know who you're buying from.
PrettySafe helps you check if your beauty products are clean and toxic-free — and whether the brand behind them is on a boycott list for supporting genocide or war. Shop beautifully, ethically.
Built by conscious consumers, for conscious consumers
PrettySafe is new — so we're leading with transparency, not hype. Here's exactly what we stand for.
No paid placements
Brands can never buy a cleaner rating. Our scores follow the science and the data — nothing else.
Receipts, not rumors
Every boycott flag links to its sourcing so you can read the why and decide for yourself.
Updated as the world changes
Ingredient databases and ethical lists evolve. So do we — with regular, dated updates.
Three taps from cart to clear conscience
Whether you're in the store aisle or browsing online, PrettySafe gives you the full picture before you buy.
- 01
Search or scan a brand
Type a name or scan a barcode. PrettySafe pulls the brand and its product lineup in seconds.
- 02
See the toxicity breakdown
Ingredients are graded for irritants, hormone disruptors, and questionable additives — plain language, no jargon.
- 03
Check the ethics flag
We surface whether a brand appears on active boycott lists for funding genocide or war — with sources attached.
One app for safer, fairer beauty
Full ingredient toxicity reports
Every product gets a clean-to-caution grade with each flagged ingredient explained — what it is, why it matters, and who should avoid it.
Ethical boycott flags
Know instantly if a brand is named on active boycott lists — with linked sources.
Cleaner swap suggestions
Found something risky? Get safer, conscious alternatives that do the same job.
Start free. Go deeper when you're ready.
Free
Everything you need to make a smarter purchase.
- Unlimited brand searches
- Toxicity grade per product
- Boycott flag with sources
Conscious
For the everyday ethical shopper who wants the full picture.
- Full ingredient breakdowns
- Cleaner swap suggestions
- Barcode scanning
- Save & track your brands
Advocate
For creators and activists who share the word.
- Everything in Conscious
- Shareable brand report cards
- Early access to new lists
- Priority data requests
Make your next beauty buy a conscious one
Join the beauty fans who refuse to choose between looking good and doing good. PrettySafe puts the truth in your pocket.